Sashaying seductively in the surf did wonders for Demi Moore’s career.
And it could have the same effect on her daughter’s prospects.
Rumer Willis, 19, clutched a surfboard on the Malibu sands, just as her mother had done in the movie Charlie’s Angels: Full Throttle.
Rumer Willis cut a familiar figure as she filimed an ad campaign in Malibu; her mother Demi Moore in the 2000 hit Charlie’s Angels
Read more . . . . . . . . . - -
Courteney Cox wraps filming in Hawaii with a relaxing day by the pool with daughter - - Coco and co-star Brian Van Holt- - Call the PDA police! Gisele Bundchen can’t stop kissing Tom Brady… as her sister-in-law tries to ignore them- - Britain bakes during the hottest day of the year ... but rain is on the way- - Kelly Bensimon shows off her gym-honed body on the beach- - Bikini girl Audrina Patridge ditches the fake tan for the pale and interesting look- - Gisele Bundchen Topless in a Meadow for Muse Magazine
Showcasing her surgically-enhanced body, it was a scene that helped to relaunch her career.
Five years on, her daughter tried to make a similar impression on her first modelling assignment yesterday.
The shoot for the surfing clothing company Ocean Pacific saw pale-skinned Miss Willis, who is slightly more curvaceous than her 45-year-old mother, posing in a stripy bikini.
Rumer teamed up with (from left) Josie Maran, Christina Milian and Kristin Cavallari for the campaign
The teenager, who has inherited her strong bone structure from her father, Bruce Willis, has appeared in several of her parents’ movies since childhood and is striking out as an actress in her own right.
This is not the first time she has used her mother as inspiration. At the premiere of Rumer’s film From Within last week, she stepped out in black extensions, recreating Demi’s long locks.
Miss Moore has two other daughters from her marriage to Willis - Tallulah, 13, and Scout, 16. She married actor Ashton Kutcher in 2005.
Like mother, like daughter: Demi and daughter at a gala Hollywood event last month
Family ties: Rumer (left), Tallulah and Scout with Bruce Willis, Demi Moore and Ashton Kutcher in 2003