Lipstick is back in the biggest way right now, with almost every major beauty brand launching new ranges. But if that’s not reason enough to join the lippy brigade, here’s another: according to a Manchester University ‘facial fixation’ study, after being introduced to a woman, the average male spends half of the first 10 seconds staring at her mouth, with his attention being held longer if she’s wearing a lip colour.
Red and pink shades keep his attention the longest, with Angelina’s pout voted the most popular (no surprises, there!)
Red lipstick works best when matched to your colouring. Fair skins should pick blue-tinted reds, while those with medium or dark complexions look best in pink-reds. If you’re in doubt, pick an orange-toned red lipstick—the hue works on all skin tones.
Opting for pink lippy? Your ideal pink lipstick should be the exact colour of your gums—but no lighter. Smile broadly, and find that perfect shade!