Kate Bosworth is set to make her singing debut - as the new face of Cotton Incorporated.
The Superman Returns star, 28, lends her breathy folk vocals for the theme song of the new The Fabric of My Life campaign, scheduled to debut this week.
Miss Bosworth follows in the footsteps of singers Leona Lewis, Colbie Caillat and Zooey Deschanel - who is credited with making the campaign a hit.
Singing debut, Kate Bosworth lends her breathy vocals to the new Cotton Inc campaign, due to air this week
The Fabric of My Life ad is a spin-off of Cotton’s popular Nineties campaign, The Fabric of Our Lives, which showcases the role cotton plays in the everyday lives of consumers.
The actress’s casting came at a time when the brand was looking to glam up its image.
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Cotton Incorporated executive Glenn Sciachitano told FashionETC.com: ’Kate was an ideal choice for this year’s commercial.
’Her beauty, her status as a Hollywood actress and a fashion icon were a perfect fit for our strategy: to show women that cotton is a part of all aspects of their lives, even if that life includes a walk on the red carpet.’
High standards, Ms Kate Bosworth follows in the footsteps of singers Leona Lewis, Colbie Caillat and Zooey Deschanel - who is credited with making the campaign a hit with her version of the ad
The new campaign sees the star wearing a Preen chambray dress while perusing a closet filled with cotton creations from high-end designers such as Prada, Proenza Schouler, Rodarte, and Nina Ricci.
Vignettes show her on a movie set wearing a L’Wren Scott dress and Current/Elliot corduroy jacket, and in a library in a blush Nina Ricci dress, while her breathy vocals to Cotton Inc’s theme song play.
According to Cotton Inc executives, Miss Bosworth was nervous about lending her vocals to the campaign on the heels of a string of hit-making musical acts.
Cotton Inc introduced the Fabric of My Life campaign in 2009 with vocalists Miranda Lambert, Jazmine Sullivan and Miss Deschanel.
Impressive wardrobe, Miss Kate Bosworth is seen wearing cotton creations by Prada and (pictured) Nina Ricci
Last year, Leona Lewis and Colbie Caillat featured in their own ads.
Spokesman Ric Hendee told WWD: ’[Kate] was, in fact, anxious [to sing], and she said this commercial will give her a chance to make her singing debut.’
Miss Bosworth’s ad, which is part of a year-long campaign, is scheduled to premiere on Friday.
It will air in rotation with Miss Deschanel’s ad.
WATCH KATE BOSWORTH’S NEW COTTON AD HERE: